Meta Platforms Inc (NASDAQ: META), formerly known as Facebook, is a company that changed its name from Facebook to Meta Platforms on October 28, 2021, announcing a strategy to focus on the metaverse.

Meta Platforms is a company that provides the world’s largest social networking services, operating several popular apps such as Facebook, Instagram, WhatsApp, and Messenger. Through these services, billions of users are connected, sharing information, communicating, and driving businesses.

Recently, Meta Platforms has been focusing on building and expanding the metaverse. The metaverse refers to a digital world where users can interact and collaborate in virtual spaces. To this end, Meta Platforms is increasing investment in virtual reality (VR) and augmented reality (AR) technologies, and developing related hardware and software. We will analyze everything from Meta’s main business to the Meta stock outlook.

Meta’s Key Businesses

Meta Platforms, formerly known as Facebook, changed its name in 2021. Meta Platforms is a global company that offers various digital services and technologies, with the following main business areas:

1. Social Networking: Meta Platforms enables people to connect and share information with each other through platforms such as Facebook, Instagram, WhatsApp, and Messenger. These services are one of the main businesses generating advertising revenue.
2. Virtual and Augmented Reality: Meta Platforms is increasing its investments in virtual reality (VR) and augmented reality (AR) technologies. These technologies include VR headsets like Oculus Rift, smart displays like Portal, and augmented reality technology.
3. Metaverse: Meta Platforms aims to build a metaverse where people come together in a virtual space to share experiences and collaborate. To achieve this, they are developing new virtual reality products and technologies like Horizon Workrooms.
4. Artificial Intelligence (AI) and Machine Learning (ML): Meta Platforms is developing artificial intelligence and machine learning technologies to improve its services and enhance user experience. These technologies are used in various fields such as recommendation algorithms, spam and malicious content blocking, and text and image recognition.
5. Data Centers and Infrastructure: Meta Platforms builds data centers and infrastructure worldwide to maintain the stability and speed of its services. This is a key component supporting the company’s high-quality digital services.

Through these main businesses, Meta Platforms provides influential services to millions of users and businesses worldwide. These services are deeply ingrained in the lives of users, and they play a critical role for businesses in advertising and marketing, communication, and collaboration platforms.

Meta stock outlook

Upon analyzing the financial situation, Meta Platforms is continuing its stable growth. Over the past few years, revenues and net profits have been steadily increasing, and the company maintains an adequate level of cash and cash equivalents. Furthermore, the company continues to invest in technological innovations and is proactive in launching new products and services.

Investment opinions from other securities firms are generally positive as well. Some firms recommend “Buy” or “Strong Buy,” and the target prices are set at levels that suggest potential increases from the current stock price.

In summary, Meta Platforms is in a leading position in the virtual reality and augmented reality markets and is expected to continue growing through ongoing technological innovation and new product releases. Additionally, the company is entering the metaverse field, which is currently one of the most prominent areas, making it one of the companies with high long-term growth potential.

Investment risks in Meta

1. Increase in competitive companies: The Meta Platforms market is highly competitive, with other companies also developing Meta Platforms. The increase in competitive companies may result in additional costs to maintain or expand market share.
2. New regulatory regimes: The Meta Platforms market is subject to international regulations. Meta Platforms companies may need to comply with government or corporate demands, which could result in additional costs.
3. Personal information leakage and security threats: Meta Platforms companies collect and store user’s personal information. If this information is leaked, users’ personal information and privacy could be threatened. Additionally, they may be vulnerable to hacking and cyber attacks.
4. Technical issues: Meta Platforms is a rapidly developing technology field. Therefore, technical issues, system errors, or bugs may occur. This can undermine users’ trust and generate costs.
5. Changes in market conditions: Meta Platforms are sensitive to various changes in market conditions. Economic downturns, interest rate hikes, and changes in industrial structures could also affect the Meta Platforms market.

Meta investment opinion

Meta Platforms have significant growth potential in the digital advertising market, and a positive outlook is expected in the medium to long term.

Meta Platforms connects advertisers and consumers by providing solutions that maximize marketing effectiveness. They use artificial intelligence and machine learning algorithms to implement accurate targeting and efficient campaigns. In addition, while large platforms like Facebook are facing revenue declines due to iOS 14’s enhanced privacy measures, Meta Platforms is expected to be less affected.

Many other securities firms recommend buying Meta Platforms in the medium to long term. This is because revenues of Meta Platforms are expected to grow along with the growth of the advertising industry.

Therefore, from a medium to long-term perspective, the Meta stock outlook is positive, and the buy rating is high. However, since investment always involves risks, appropriate investment decisions should be made based on individual investment situations and goals.

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